Published on 25 November 2016
São Paulo - Palácio Tangará
Brazil is an incredible entity, and São Paulo its throbbing urban heart. Following the announcement of Oetker Collection’s expansion into the Americas with the Palácio Tangará in São Paulo slated to open in 2017, all eyes are focused on this fantastic destination that manages to be rather addictive in its rich resource of contemporary culture and its seductively sunny lifestyle.
A pair of Havaianas flip-flops says it all. With its joyful colours and suggest- ion of holiday relaxation; with its emphasis on eco-sustainability, a cause close to the brand and to Brazilians at large; and, with its attitude – an easy going approach coupled with no compromise on style. Many a sophisticated paulistana can be seen walking in heels then, in a flash, in her Havaianas when the day turns to comfort or towards a jaunt on the beach. This mixture of urbane and natural, cultivated and contemporary, ecological and design- savvy, positions São Paulo as an ideal destination to join Oetker Collection’s growing global portfolio.
“Since the foundation of Oetker Collection, we have always listened to our most loyal guests in order to identify the destinations they favour most,” says Frank Marrenbach, CEO Oetker Collection. As few would suspect otherwise, naturally, Brazil tops the list. The entrance into the Americas will ultimately be two-fold, with a hotel in New York City opening in 2018, yet São Paulo is more imminent on the horizon. And a beautiful horizon it is, as the new property is nothing less than a grand palace in a lush city park. Named after the most famous Brazilian landscape architect and the park’s author, the Burle Marx Park is a haven for birds and other groups of animals that have their habitat guaranteed here, as one of the last places representing the Atlantic Forest within the urban area. Palácio Tangará will offer 141 spacious guestrooms – including 55 suites – all with beautiful views overlooking the surrounding greenery. And, in the true spirit of the country, the name