Hosts of Choice: 7 Questions for Timo Gruenert, Oetker Collection’s New CEO

Oetker Collection welcomes its new CEO, Dr. Timo Gruenert, who took the helm on May 1. 

Dr. Gruenert joined the Oetker Group as Assistant to the Managing Partner in 2005 after receiving his PhD at University of Giessen. In 2009, he and his predecessor, Mr. Frank Marrenbach, co-led the founding of Oetker Collection, for which Dr. Gruenert has since served as Co-Managing Director and Chief Financial Officer.

We asked Dr. Timo Gruenert 7 questions to get to know him a little bit better…



Describe Oetker Collection in one sentence.

We operate exceptional hotels – true Masterpieces – with family spirit, elegance and genuine kindness.


What makes you get up in the morning?

The thought that, by doing the above, we create a strong emotional bond with our guests. Our hotels are places that people really care about, and that become a part of their lives. That may sound idealistic, but I know that this is indeed the case for many of our guests – andemployees. Working for a company that can realistically achieve that, and being surrounded by a team of passionate hoteliers who share the same values and goals, is extremely fulfilling.


What is your earliest travel memory?

A three-week bus tour across the United States that went all the way from the West to the East Coast. I must have been around ten years old, but the experience was so poignant that I could fill pages writing down specific memories of that journey. Years later, when I was in high school, my father took me to The Breakers in Palm Beach. That must have been the experience that hooked me for the industry. The grandeur of that hotel was simply overwhelming.


You are taking the reins as CEO at an unprecedented and challenging moment. How will COVID-19 change the hospitality industry? 

That is a difficult question. I guess we are all just starting to get a sense of what the long-term effects on the industry will be. Having said that, there is one thing I am sure about: this crisis has reminded a lot of people what is really important in life. Spending time in airports and planes is not; being able to spend quality time with the people you love is. My initial feeling is that we should see this as an opportunity for our industry. Qualities like sincerity and kindness will gain in value and building meaningful connections will perhaps become more important than “the next big experience”. I certainly consider our Masterpiece Hotels to be in good standing once we manage to overcome the immediate crisis.


Where are you headed first when travel restrictions are lifted?

Probably to Paris. The majority of our corporate team is based there and I really miss seeing my colleagues. Afterwards, I think I will visit our two properties in the Caribbean – Eden Rock – St Barths and Jumby Bay Island. The region just recovered from Hurricane Irma in 2017, and I want to show my appreciation for the dedication that our teams are showing there every day.


Your daily routine for a free Saturday?

I get up with our one-and-a-half-year-old daughter when she decides it is time, then go downstairs and make breakfast with her. We listen to nice music – my playlist, not hers. From that point onwards she makes the plan for the day and I am anything but the CEO, believe me.


A leadership principle that is very important for you.

Treat everyone the way you wish to be treated.

Leave a Comment

Your email address will not be published. Required fields are marked *

  • Well written and very nicely said ! Congratulations on your new post !! You have the best CEO job in the world. Cheers, Rick Rickertsen

  • Dear Timo
    Wishing you all the best and have a great start!

    Beat R. Sigg
    Former CEO Victoria-Jungfrau Collection
    Member of the Board

  • Congratulations Dr. Gruenert on your new role and for your authenticity in leading the Oetker Colection into the future.
    Our family has been longtime fans of your hotels and Le Bristol is our Paris home. The kindness we have been shown at all your hotels, particularly at Le Bristol, has indeed been memorable.
    We wish you and all your remarkable team great success and look forward to meeting you all agin.

  • Have only stayed once at an Oetker Collection hotel – Le Bristol in Paris and the description Family spirit, elegance and genuine kindness exactly sums up my experience. The elegance is there for us all to see but I recall commenting to another guest how surprisingly friendly everyone was. He was a regular guest and said that’s what always brings him back.