Any effort to help protect the planet is cause for celebration, particularly in a country rife with deforestation. With this in mind, Conceito ê brings design and sustainability together in its ‘anti-mall’ concept store. After huge success online, Conceito ê brings its selection of cool and ethically-made clothes, accessories and furniture, to a bricks and mortar store. Inspired by the clean lines of an empty swimming pool, this light-filled and ultra-modern space – from the ubercool local design studio Pistache Ganache – has been entirely built from recycled materials. Here, the design, experience and products are seamlessly united in the name of eco-responsibility.