Varana: New, sustainable brand at Eden Being Le Bristol

The Eden Being Boutique at Le Bristol Paris is introducing a beautiful new label for the festive season: Varana.

Varana is a luxury apparel brand that works with traditional Indian artisans to create a contemporary fashion line that is sustainably produced and gentle on the ecosystem. Creative Director and co-founder Sujata Keshavan created the brand in 2015 after a boat ride on the Ganges during Diwali, when she had a revelation about the importance of ancient Indian craftsmanship, and how it should be protected against the threat of industry.

The brand is founded on a firm ethos that true luxury exists at the apex of design skill, artisanal handiwork and fine, natural materials. Varana combines all three into its beautifully crafted clothing that is made to last a lifetime.

Varana works with India’s most talented craftspeople, whose hand-skills have been passed down through many generations. With Indian craft as their backdrop, the collections are full of fresh, contemporary designs that bring artisanal skill to modern style.

Eden Being at Le Bristol is very excited to carry Varana just in time for Christmas. Visit the boutique and discover the collection.

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