Julie Poirot is Oetker Collection’s first-ever Corporate Social Responsibility Coordinator– a role with profound impacts on how we engage with our local environments. Julie was instrumental in creating the 2015-2020 CSR Strategy, and the UN Global Compact Reports on Progress for Hotel du Cap-Eden-Roc and Château Saint-Martin– both firsts for Oetker Collection.
We caught up with Julie to ask her a few questions about her job.
What motivated to study environmental issues?
I have always loved animals, and so I naturally gravitated towards the environmental sector. However, it wasn’t until I pursued my Master’s degree in Environmental and Sustainable Development Communication that I narrowed my focus to concentrate on the environment. I was primarily motivated by the growing impacts of climate change, and I wanted to contribute to mitigating them.
How does the knowledge you gained at University help you in your job at Hotel du Cap-Eden-Roc, Château Saint-Martin & Spa and L’Apogée Courchevel?
One of the CSR missions in our 3 hotels is to train our employees in sustainability and raise our clients’ awareness of sustainable development issues. My ability to communicate clearly on this topic is of vital importance in my everyday duties.
How did you become the first CSR Coordinator for the three hotels?
I joined the Hotel du Cap-Eden-Roc and the Château Saint-Martin & Spa as an environmental trainee in 2010. The management’s visionary commitment to environmental protection resulted in the creation of a full-time position. Once the environmental base was well established, we expanded our scope to Corporate Social Responsibility in 2014.
What do you enjoy most about your role?
Creating projects in close collaboration with our stakeholders is one of the things I enjoy the most. The variety of challenges we get to pursue, and, above all, the meaning and depth of working for such a vital cause.
What do you find most difficult?
It can sometimes be difficult to integrate CSR with the economic aspect when results are only visible in the long term, and when they are more intangible.
Thanks to you, Oetker Collection is now an active member of the UN Global Compact Reporting. What made you decide that this was the best reporting structure for Oetker Collection to become active for the United Nations Framework Convention on Climate Change?
I found it essential to be able to report our progress when we committed to CSR. The Global Compact is the world’s largest social responsibility initiative with ten universally recognized principles. It was important that we could be recognised by the United Nations as working to build sustainable companies. Xenia zu Hohenlohe and Considerate Group have further developed this commitment thanks to their international expertise, and have done a lot to move Oetker Collection forward in this initiative.
What CSR achievement so far makes you the proudest?
Looking back over the past 9 years, I am proud of all the progress we have made! It is everyone’s commitment to adopting sustainable models that makes me feel proud and motivated to continue our efforts.