Pascal Mathieu created his eponymous sunglasses label with a passion for expertly crafted eyewear—but a secondary passion soon joined his first. The label has established the Association Pascal Mathieu Mont Blanc, a not-for-profit organisation dedicated to offering protective eyewear to indigenous Himalayan communities.
As much as 80% of the Himalayan population living at an altitude above 3000 metres suffers from irreversible eye conditions due to exposure to the harsh sun because they lack access to sunglasses. A native of the Mont Blanc region of France, Pascal Mathieu has made it his mission to help his fellow mountain dwellers living across the world, in partnership with the NGO Shades of Love. Mathieu has set up several collection boxes in his region’s ski stations—in Verbier, Chamonix, Megève and Courmayeur—where visitors and locals can donate their unused sunglasses and ski goggles. The Association then reconditions them and sends them directly to the Himalayan people.
Since September 2018, Association Pascal Mathieu Mont Blanc has sent three convoys to the Himalayas, carrying thousands of donated sunglasses each time. With each new pair of Pascal Mathieu sunglasses sold, the Association is able to send ten pairs of reconditioned sunglasses to Himalayan communities.
A new collection box is being set up at Hotel du Cap-Eden-Roc in Antibes to support Association Pascal Mathieu’s humanitarian efforts. If you have a pair of sunglasses that you no longer wear, please consider leaving them behind at the hotel’s collection point to be sent to a needy pair of eyes in Nepal, Ladakh or Bhutan.